The columns shown on the conversation lists can be customized. By using this feature, metadata columns defined by administrators in the Metadata designer can be added to the data. These extra columns can store business information like Customer or Transaction IDs, or SOurce Platforms and much more. Different business fields can be added for different groups of an organization.
In the example above the Source Platform field is added so that platform information can be stored for each conversation.
The information in these fields can be added in the following ways: